We encourage a healthy amount of scepticism—after all, there isn't anything else quite like Karmaceuticals on the market. Explaining how our products work on the body and why they are effective is part of our broader mission to return healthcare autonomy to the people. This approach opens up conversations about why people might choose more harmful forms of recreation. We hope this will lead to more people learning to 'check in' with themselves, asking what they hope to achieve from any given substance or experience.